The top 9 tips from 55 Nudge episodes in 2025
Nudge29 Joulu 2025

The top 9 tips from 55 Nudge episodes in 2025

In today’s special end-of-year episode, you’ll hear the best insights from Nudge in 2025. Hear from Prof. Gerd Gigerenzer, Richard Shotton, Bas Wouters, Philip Graves, Prof. Matt Johnson and a Behavioural Insights Team director. ---- Subscribe to the Nudge Vaults: https://www.nudgepodcast.com/vaults Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ ---- Today’s Sources: Beilock, S. L., Bertenthal, B. I., McCoy, A. M., & Carr, T. H. (2004). Haste does not always make waste: Expertise, direction of attention, and speed versus accuracy in performing sensorimotor skills. Psychonomic Bulletin & Review, 11(2), 373–379. Bellaiche, L., Shahi, R., Turpin, M. H., Ragnhildstveit, A., Sprockett, S., Barr, N., & Seli, P. (2023). Humans versus AI: Whether and why we prefer human-created compared to AI-created artwork. Cognitive Research: Principles and Implications, 8(1), 42. Groen, J., & Wouters, B. (2020). Online Influence: Boost your results with proven behavioral science. Amazon Digital Services LLC. Milkman, K. L., Patel, M. S., Gandhi, L., Graci, H. N., Gromet, D. M., Ho, H., Kay, J. S., Lee, T. W., Akinola, M., Beshears, J., Bogard, J. E., Buttenheim, A. M., Chabris, C. F., Chapman, G. B., Duckworth, A. L., Goldstein, N. J., Goren, A., Halpern, S. D., John, L. K., ... & Van den Bulte, C. (2021). A megastudy of text-based nudges encouraging patients to get vaccinated at an upcoming doctor’s appointment. Proceedings of the National Academy of Sciences, 118(20), e2101165118. Nisbett, R. E., & Wilson, T. D. (1977). Telling more than we can know: Verbal reports on mental processes. Psychological Review, 84(3), 231–259. van den Broek, E., & den Heijer, T. (2024). The Housefly Effect. Bedford Square Publishers. Vennard, D., Park, T., & Attwood, S. (2019). Encouraging Sustainable Food Consumption By Using More-Appetizing Language.

Jaksot(281)

“These two words increased sales by 18%.” Robert Cialdini

“These two words increased sales by 18%.” Robert Cialdini

16 years ago a chain of Chinese restaurants wanted to increase sales without changing the price.  They didn’t change the product.  The service.  The chef.  The food.  Instead, they changed two wo...

23 Helmi 24min

When you can’t stop seeing the thing you’ve just discovered

When you can’t stop seeing the thing you’ve just discovered

I watched Home Alone and suddenly started hearing the theme tune everywhere.  I thought I was going insane.  But Tom Bowden-Green and Luan Wise explained that I actually fell for a fairly well-known...

16 Helmi 26min

The Psych-Trick Behind One of the Decade’s Fastest Growing Orgs

The Psych-Trick Behind One of the Decade’s Fastest Growing Orgs

HelloFresh is one of the fastest-growing companies of the past 20 years.  And it’s down to one, relatively simple behavioural science tactic.  --- Subscribe to the Nudge Vaults: https://www.nudgepo...

9 Helmi 26min

Real-world examples of cognitive biases

Real-world examples of cognitive biases

Most of us are completely oblivious to the cognitive biases that dictate how we live our lives.  Today, with Tom Bowden-Green and Luan Wise, we cover seven cognitive biases that all of us fall for.  ...

2 Helmi 24min

“This common pricing strategy is completely wrong!” Robert Cialdini

“This common pricing strategy is completely wrong!” Robert Cialdini

“Say you’ve calculated your price and it comes out at £120,121.  Most would round it down to £120,000.  That’s completely wrong.”  That’s what Robert Cialdini told me on the latest episode of Nudge...

26 Tammi 27min

Robert Cialdini: “This study on 6,700 websites proved my principle!”

Robert Cialdini: “This study on 6,700 websites proved my principle!”

This study analysed 6,700 websites in an unprecedented A/B test.  The results proved something that Dr Robert Cialdini had been preaching for years.  Today, on Nudge, Robert Cialdini joins me again,...

19 Tammi 26min

The Secret Behind KFC’s Success

The Secret Behind KFC’s Success

KFC keeps its recipe secret.  It’s stored in a vault in an unknown location.  Only two KFC executives know the ingredients.  Neither are allowed to fly on the same plane.  But this secrecy is illo...

12 Tammi 23min

Why is it so hard to say no?

Why is it so hard to say no?

In 1963, the Milgram experiments revealed something unsettling.  Most people kept administering what they believed were painful electric shocks, not because they wanted to, but because they couldn’t ...

5 Tammi 30min

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