What Every New Developer Needs to Know Before the First Shovel Hits the Ground with Steve Achram and Peter Skornia

What Every New Developer Needs to Know Before the First Shovel Hits the Ground with Steve Achram and Peter Skornia

Every successful real estate development starts long before the first shovel hits the ground. From concept and capital stack to design, construction, and operations—understanding the process is key to building with purpose.

In this episode, Steve Achram and Peter Skornia of Cella Building Company in Grand Rapids, Michigan, share a step-by-step guide to sustainable development and walk us through their Wealthy & Sheldon project—an example of how thoughtful design, solid financial modeling, and community collaboration can turn a vision into a high-performing building.

We cover:

  • What goes into a bulletproof proforma and capital stack

  • How to conduct site due diligence and align with municipal priorities

  • Using grants and incentives like the Emerging Developer Grant in Grand Rapids

  • The full timeline from concept to construction to operations

  • How sustainability and community equity drive long-term value

  • Lessons learned from the Wealthy & Sheldon mixed-use development

  • Why affordable and attainable housing starts with smart design

  • How Cella is using (and approaching) AI tools in their business

Whether you own land or are just exploring development, this episode demystifies what it takes to plan, finance, and deliver a successful project that serves both people and planet.

Learn More: https://cellagr.com
Contact Steve: sachram@cellagr.com
RPOAM Webinar: Beyond Rent Checks: Boost Health, Go Green, and Unlock Hidden Profit in Your Portfolio – January 26, 2026 (Register here: https://bit.ly/49qGKV7)

Today's episode is brought to you by Green Property Management, managing everything from single family homes to apartment complexes in the West Michigan area.

https://www.livegreenlocal.com

And RCB & Associates, helping Michigan-based real estate investors and small business owners navigate the complex world of health insurance and Medicare benefits.

https://www.rcbassociatesllc.com

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Speaker Spotlight: Anthony Chara on Apartment Investing Opportunities in 2026 | MREIC 2026

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Anthony Chara joins the Midwest Real Estate Investor Conference Speaker Spotlight to talk about why multifamily investing deserves serious attention in 2026. In this conversation, he breaks down what ...

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At some point, every real estate investor has to ask a hard question: Is this property still working for me, or am I just holding it out of habit? In this episode, Dan Ihara, a national real estate pl...

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Steve Brown Keynote Preview: The State Of AI And What It Means For Your Business—MREIC 2026

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MREIC 2026 Speaker Spotlight: Paul Moore—The Boring Investor: Build Real Estate Wealth Without Drama

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Paul Moore is coming to MREIC 2026 with a message a lot of investors need right now: the path to long-term wealth isn't exciting—it's durable, disciplined, and often "boring." In this Speaker Spotligh...

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Finding Hidden Value Through Hyper-Local Investing and Relentless Curiosity with Dr. Jordan Romano

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Dr. Jordan Romano is an Ivy League–trained physician who has built a strong real estate portfolio not by chasing headlines or spreadsheets—but by going extremely hyper-local, staying curious, and lear...

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MREIC 2026 Speaker Spotlight: John Burley—Raise Capital for Your Next Deal Like a Pro

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