How De Soi Built a Brand in a Category No One Believed In

How De Soi Built a Brand in a Category No One Believed In

Scout Brisson reveals how De Soi converts skeptics into subscribers through sampling, why it’s their largest marketing expense, and her ROI framework.

For more on De Soi and show notes click here.

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How One Ingredient Changed 20,000 Lives and Built a Wellness Empire

How One Ingredient Changed 20,000 Lives and Built a Wellness Empire

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Why Celebrities Are Getting Into Business (And What Most Get Wrong)

Why Celebrities Are Getting Into Business (And What Most Get Wrong)

Kimberly Kreuzberger, founder of Pivot Projects, shares her framework for finding influencers who actually convert, briefing them, and scaling strategically. For more on Pivot Projects and show notes ...

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He Built One of Canada’s Biggest Fashion Brands—Then Walked Away to Start Over

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Inder Bedi spent 18 years building Matt & Nat into a global fashion brand—then walked away. Burned out by offshore production and boardroom economics, he came back with a radical new vision: Bedi Stud...

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The Secret to a $0 Customer Acquisition Cost

The Secret to a $0 Customer Acquisition Cost

Good Girl Snacks built a cult following and landed Whole Foods placement, with $0 spent on ads. Use its TikTok, community, and daily content strategy to scale as a scrappy startup. For more on Good Gi...

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How Kōv Essentials Hit $1M in Year One With Zero Paid Ads

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How I Scaled My Side Hustle to $15 Million

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How My Two Brows Grew Into a Life-Changing Brand With 1 Million Sets Shipped

How My Two Brows Grew Into a Life-Changing Brand With 1 Million Sets Shipped

After losing his eyebrows to alopecia while serving as a Canadian Armed Forces fighter pilot, Jason Berndt bootstrapped My Two Brows with his military pension and tens of thousands in free samples. To...

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The Simple Formula Behind an 8-Figure Sustainable Brand

The Simple Formula Behind an 8-Figure Sustainable Brand

When Lauren Gropper noticed the amount of disposable plastics used on film sets, she saw a design opportunity. That reframe built Repurpose into a 15-year-old brand selling compostable products while ...

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