The PR Week: 1.15.2026 - Jonathan Adashek, IBM

The latest guest on The PR Week podcast is one of the best-known in-house communications executives in the industry: Jonathan Adashek, senior vice president of marketing and communications at IBM.

He talks about how IBM’s leadership set a clear course for the company in areas such as AI and technology at large and why former CEO Louis Gerstner has been rightly credited with “saving” the company.

Plus, the biggest marketing and communications news of the week, including people moves at

Carnival Cruise Line, Avoq and Merck; an intriguing midsize agency acquisition and Bombas’ reaction to being made a joke at the Golden Globes.

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