Decoding 2026 hype vs. reality for marketers, with E.J. Schultz and Adrianne Pasquarelli

Decoding 2026 hype vs. reality for marketers, with E.J. Schultz and Adrianne Pasquarelli

After attending CES and NRF's Big Show, Ad Age News Editor E.J. Schultz and Senior Marketing Reporter Adrianne Pasquarelli decipher what industry leaders are saying on stages versus the anxieties they face as the CMO role continues to fundamentally change. From the increasing complexity of AI innovation to how agencies are struggling to differentiate innovation and consumers' hunger for simplicity, hear how 2026 predictions are actually taking shape.

Also, what Google's new agentic commerce framework means for brands and lessons on how to get the most out of TikTok Shop.

Dig deeper on the topics mentioned in this week's episode:

~Top marketing takeaways from CES 2026

~Trending topics at NRF's Big Show 2026

~5 tips for selling on TikTok Shop

~Track 2026 Super Bowl ads

~Buy tickets for Ad Age's NextGen Marketing Summit

~Listen to the Marketer's Brief podcast

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NewFronts 2026 survival guide, with Garett Sloane, Brandon Doerrer and Gillian Follett

NewFronts 2026 survival guide, with Garett Sloane, Brandon Doerrer and Gillian Follett

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How to win the Ad Age A-List, with Judann Pollack

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6 Maalis 23min

What are media rebates? Agency transparency in the hot seat, with Ewan Larkin

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Your AI ad playbook: red flags, hard lessons and brand wins, with Asa Hiken

Your AI ad playbook: red flags, hard lessons and brand wins, with Asa Hiken

Ad Age Tech Reporter Asa Hiken chronicles the evolution of generative AI use in major brands' advertising, the common mistakes that upset viewers and the checklist every marketer needs to know if they...

20 Helmi 27min

Your 2027 Super Bowl strategy starts here: Big Game takeaways from Ad Age reporters

Your 2027 Super Bowl strategy starts here: Big Game takeaways from Ad Age reporters

Ad Age reporters and editors share their top Super Bowl takeaways that indicate elements of winning Big-Game strategies. From the downfall of celebrity slop to the best uses of social media and the ri...

13 Helmi 27min

Going viral in 2026: strategy, subcultures and engagement, with Gillian Follett

Going viral in 2026: strategy, subcultures and engagement, with Gillian Follett

Ad Age's Gillian Follett redefines going viral for 2026, from how to pivot marketing strategies to the new metrics measuring social media success and emerging platforms brands should dig into. Plus, h...

30 Tammi 26min

Microdramas and ad strategy: Lessons from long-form brand storytelling, with Brandon Doerrer

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23 Tammi 24min

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