How To Grow Fast On X
Neil and Eric break down why posting less but better is the fastest way to grow on X, reacting to a deleted Nikita Beer take on wasted reach and low quality engagement. They dive into finding your authentic content style, why over-preparation kills performance, how audiences perceive AI generated content, and why being yourself matters more than polish. The conversation also explores AI commerce, Shopify and Google’s Universal Commerce Protocol, cloud coding productivity, and how Amazon-style fulfillment will shape the future of shopping. Key Takeaways • Quality beats volume on X and social media • Authenticity outperforms over-polished content • AI will change commerce, but habits change slowly Chapters (00:00) Growing fast on X (01:14) Quality vs volume posting (02:09) Finding your content style (03:15) Speaking without over-preparation (06:22) AI content perception study (09:17) Design vs conversions (12:13) Shopify UCP and AI commerce (15:41) Amazon, AI, and shopping behavior

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AI vs Internet Transformation

AI vs Internet Transformation

AI adoption is accelerating faster than the internet era, and in this episode Neil and Eric break down what that means for jobs, brands, and businesses. They debate early vs late adoption, enterprise ...

19 Helmi 25min

Humans Are No Longer The Moat

Humans Are No Longer The Moat

Neil and Eric debate whether AI will replace talent or simply amplify it, reacting to claims that AI-first hiring will build lean $100M companies. They break down AI hiring strategy, AI talent vs expe...

18 Helmi 19min

4 Types of Workers Right Now

4 Types of Workers Right Now

Neil and Eric break down the viral AI 2x2 chart: dead weight, slop cannons, steady hands, and turbo brains. They explain why AI amplifies judgment, how most marketers misuse AI for content and outreac...

17 Helmi 19min

How OpenClaw Creates 100k view X Articles

How OpenClaw Creates 100k view X Articles

This episode of Marketing School with Neil and Eric breaks down how OpenAI-powered tools are driving 100,000+ X views, booking meetings, and reshaping enterprise marketing strategy. Neil and Eric deba...

16 Helmi 20min

The Luxury Era of The Creator Economy Has Arrived

The Luxury Era of The Creator Economy Has Arrived

Neil and Eric break down how TBPN scaled to $10M+ in podcast revenue with $300+ CPMs, 20 ads per episode, and high-value B2B sponsors, proving niche audiences can outperform massive reach. They debate...

12 Helmi 20min

Where SEO Products Are Going

Where SEO Products Are Going

In this episode, Neil and Eric break down where SEO products are headed as AI automation accelerates, from on-page fixes and content creation to promotion, links, and social distribution. They explain...

11 Helmi 23min

The AI Prompt That Writes $100k Sales And Email Copy For You

The AI Prompt That Writes $100k Sales And Email Copy For You

In this episode, hosts Neil and Eric break down how AI is changing copywriting, marketing, and hiring standards. They debate when AI helps versus when it creates lazy work, share real examples from hi...

10 Helmi 21min

10 Business Moats That Actually Protect Your Marketing

10 Business Moats That Actually Protect Your Marketing

In this episode, hosts Neil and Eric break down 10 proven business moats that protect your marketing and drive long term growth. From switching costs and brand power to community, distribution, talent...

9 Helmi 19min

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