From Business History: De-Nazifying the Love Bug: The VW Beetle Story Part II

We're sharing an episode from another Pushkin podcast, Business History. Hosts Jacob Goldstein and Robert Smith examine the surprising stories of businesses big and small, bringing to life the greatest innovations, the boldest entrepreneurs and the craziest mavericks in the archives of commerce and finance.

It's 1945. The Volkswagen factory has been bombed and members of the staff have been arrested as war criminals. So how did the company turn around in just a few years and begin making Beetle cars that became a global sensation? Big political and economic moves helped - but a British Army officer, Walt Disney and a New York ad agency also played pivotal roles in turning a car that Hitler had championed into the favourite ride of surfers, school teachers and hippies.

This is part 2 of a two-part series. Check out part 1 from last week.

Find more episodes of Business History on Apple, Spotify, YouTube, or wherever you get podcasts.

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