CRM: Love Thy Customer NOT Software!

Till date, there are a very few adopters who have success stories to tell. Either the CRM deployments have been total fiascos OR have failed to deliver significant incremental value as expected. The whole idea is to get closer to the customer using CRM technology. Are we missing something here?

Guest 1: Ellen Pearlman, Vice President and Editor-in-Chief, CIO Insight

Guest Bio: https://www.ciotalknetwork.com/contributor/ellen-pearlman/

Guest 2: Michael Schreiber, Exec. Vice President Enterprise Services, United Way of America

Guest Bio: https://www.ciotalknetwork.com/contributor/michael-schreiber/

More on this Episode: https://www.ciotalknetwork.com/crm-love-thy-customer-not-software/

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