Branding Building: She helps people “bloom into their best selves” through self-discovery, journaling, and affirmations.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Paris Fletcher.

Founder of Full Bloom.

Here’s a breakdown of the key themes and takeaways:

🌸 About Full Bloom

• Mission: To help people “bloom into their best selves” through self-discovery, journaling, and affirmations.
• Origin: Born during the pandemic when Parris began sharing motivational content on TikTok.
• Name Meaning: Inspired by plants — just like them, people need the right environment and care to thrive.

📓 The Product: Guided Journal

• Title: Back to Me: The Journey Back to Self
• Format: Available in both hardcover and digital.
• Content: 365+ daily prompts and space for affirmations to encourage reflection, self-awareness, and personal growth.
• Purpose: Helps users explore their identity, values, relationships, and goals.

🎭 Parris’ Background

• Former professional dancer and actress in Los Angeles.
• Toured internationally and appeared in commercials and TV shows.
• Transitioned from entertainment to entrepreneurship after facing industry frustrations and seeking more control over her path.

💡 Entrepreneurial Insights

• Started with no formal business plan or funding — bootstrapped using personal savings.
• Faced rejection from banks but turned it into a strength by maintaining full ownership.
• Built a loyal community through authenticity and vulnerability on social media.
• Key to success: Quality product + genuine connection with audience.

💬 Quotes That Resonate

• “Sometimes all you have to do is just start.”
• “If we’re not in the right environment, we’re not going to thrive.”
• “People are looking for real people they can relate to.”

#SHMS #STRAW #BEST

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