Ep. 43 Raising the Stakes: how to elevate a brand into a feeling

Brand decisions affect how people feel, long before they open an app or tap a card.

Our Head of Global Brand, Gareth Morgan, explains what it takes to build a brand that feels confident and distinctive.

He breaks down the thinking behind Revolut’s shift towards a more premium identity, how creative choices influence a brand’s trust and perception, and how to lead with bold decisions without losing focus.

In this episode, Alex and Gareth discuss:

• What “brand” means in practice, and how it shows up beyond visuals

• Revolut’s 2023 rebrand and the shift toward a more premium evolution

• How the emotional experience of a brand shapes trust and loyalty

• Standing out in a crowded market while maintaining your identity

• Why Revolut is selective about brand collaborations

• Leading a team to think outside the box

• What goes into delivering bold, unexpected design work

• Gareth’s view on whether AI limits creativity

• Getting an idea over the finish line and how to not take feedback personally

• What’s next for Revolut as a global brand

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