Going viral in 2026: strategy, subcultures and engagement, with Gillian Follett
Ad Age's Gillian Follett redefines going viral for 2026, from how to pivot marketing strategies to the new metrics measuring social media success and emerging platforms brands should dig into. Plus, h...
30 Tammi 26min
Microdramas and ad strategy: Lessons from long-form brand storytelling, with Brandon Doerrer
Creativity and media innovation reporter Brandon Doerrer breaks down the recent surge of long-form marketing and how brands are tapping into the microdrama surge. From measurement and performance, to ...
23 Tammi 24min
Decoding 2026 hype vs. reality for marketers, with E.J. Schultz and Adrianne Pasquarelli
After attending CES and NRF's Big Show, Ad Age News Editor E.J. Schultz and Senior Marketing Reporter Adrianne Pasquarelli decipher what industry leaders are saying on stages versus the anxieties they...
16 Tammi 27min
2026 marketing predictions: Ad Age reporters on industry trends and pivots
On Ad Age Insider's first episode of 2026, reporters from across the Ad Age newsroom share the most and least surprising takes from their predictions reporting, and what it all means for the industry....
9 Tammi 22min
Laid off from an agency? What to do now and next, with Lindsay Rittenhouse
Senior Agency Reporter Lindsay Rittenhouse breaks down ad industry instability and why agencies are undergoing heavy waves of layoffs, including from the recent Omnicom acquisition of IPG. She provide...
19 Joulu 202522min
How to win Marketer of the Year, with E.J. Schultz and Adrianne Pasquarelli
Ad Age News Editor E.J. Schultz and Senior Marketing Reporter Adrianne Pasquarelli go behind the scenes of Ad Age's annual Marketer of the Year list. They share tips on how brands can increase their o...
12 Joulu 202525min
Omnicom-IPG deal: industry ripple effects, with Brian Bonilla and Ewan Larkin
Agency reporters Brian Bonilla and Ewan Larkin dig into Omnicom's acquisition of IPG, and its impact for the advertising industry beyond just agency holding companies. They break down how independent ...
5 Joulu 202527min
