MRV: From Measurement to Impact with Bill Salas

In this episode, Bill Salas, Co-Founder and Chief Science Officer at Regrow, explains how MRV—measurement, reporting, and verification—is helping agriculture quantify environmental and agronomic outcomes at the field level. The conversation explores how satellite data, models, and farm-level information come together to support climate-ready agriculture, enable regenerative programs, and help growers and agri-food companies make informed, data-driven decisions.