Leaders in Customer Loyalty: Brand Story | From Sticker Cards to Smart Rewards: Hot Head Burritos Evolves Loyalty

Send a text Nearly two decades after first firing up the grill, Hot Head Burritos, with its fiery mascot Leroy leading the charge, has grown from a Dayton favorite into a fast-casual brand with serious regional momentum. Known for bold flavors and an increasingly sophisticated digital loyalty strategy, the chain now spans 86 locations across nine states and continues finding new ways to connect with guests, from the counter to the app and everywhere in between. Peter Wiley has had a fro...