Fratello Talks: Does Resale Value Affect How Much You Enjoy a Watch?
It’s a question that comes up from time to time in today’s watch world: Does resale value affect how much you enjoy a watch? With secondary market prices discussed almost as frequently as specificatio...
19 Maalis 41min
Fratello On Air: Does Price Transparency In The Vintage Watch Market Exist?
Welcome to another episode of Fratello On Air! This week, we address a listener's question about price transparency in the vintage market. Does it exist, and if not, how should a new collector navigat...
17 Maalis 1h 21min
Fratello Talks: The Microbrands To Watch In 2026
The microbrand segment of the watch industry has evolved dramatically over the last decade. What once felt like a niche corner of the horology world has grown into a thriving ecosystem of small compan...
12 Maalis 34min
Fratello On Air: When A Cult Brand You Enjoy Goes Mainstream
Welcome back to another episode of Fratello On Air! We're back (sort of) after more travels, and this week, we discuss the fallout that happens once a formerly unloved brand becomes popular. Call it s...
10 Maalis 1h 4min
Fratello Talks: Is Heritage Overused And Overrated?
These days, "heritage" might be the most overused word in watch marketing. Every other press release seems to reference archives, vintage inspiration, or a glorious past. But at what point does herita...
26 Helmi 24min
Fratello Talks: How To Get The Most Out Of Collecting Watches
Collecting watches can be as simple or as complicated as you make it. For some, it’s a slow accumulation of pieces they like. For others, it’s a focused, evolving pursuit built around themes, eras, or...
19 Helmi 31min
Fratello On Air: Taking Our Time Machine Back To 2016
Welcome to another episode of Fratello On Air. This week, we hop into our time machine and travel back 10 years to 2016. As we'll see, in some ways, this wasn't so long ago. Yet, in others, it was a d...
17 Helmi 1h 16min
