Inside the Playbook: J Erving III on What to Do Before Artists Break

Inside the Playbook: J Erving III on What to Do Before Artists Break

In this Manager’s Playbook clip, J. Erving breaks down a truth the music business loves to forget: artist trust is built in the off-season.

Not when the venue is sold out. Not when the streams spike. Real artist management is dinners, conversations, check-ins, and showing up early, like being present when there are 57 people in the room, because you can’t “build the relationship” once it’s an arena. Care isn’t branding. It’s behaviour.

J also explains how great teams use live shows as A&R data, watching crowd reactions, testing records in real time, and turning those moments into release strategy (including a story that led to re-releasing Jessie Reyez’s “Imported” with a new feature). From there, we get into digital indicators that matter before the numbers are huge, like TikTok/Reels “creates”, and how moving quickly on those signals can drive content strategy, music marketing, and streaming growth. RAYE’s “Escapism” comes up as a case study in timing, preparation, and execution.

Finally, J talks leadership: building a culture-first team (predominantly people of colour, primarily women), holding the team accountable for the opportunity, and trusting younger ears to champion new music, because mentorship and fresh perspective keep A&R sharp.

If you’re an independent artist, music manager, or aspiring exec, this is a masterclass in care, systems and execution.

Simply put, a conversation like this doesn't come cheap.


If you’re earning publishing income, make sure you’re collecting all of it. KOSIGN, powered by Kobalt, offers direct global publishing collections and real-time royalty transparency in a flexible, artist-friendly format. It’s highly selective, but free to apply here: https://bit.ly/4b438pj


Listen to the full episode here -

Spotify: https://open.spotify.com/episode/0PE3sW1MLfGpxE7cb3iMeK?si=eo75Qd0AQbSANSXHzE2uDw


Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Jaksot(259)

The Manager’s Playbook 061: Charlie Rocket - 2 Chainz, Music Marketing, Artist Development, Fan Building & Mindset

The Manager’s Playbook 061: Charlie Rocket - 2 Chainz, Music Marketing, Artist Development, Fan Building & Mindset

In this episode of The Manager’s Playbook, Charlie Rocket joins us for a powerful conversation on artist development, music marketing, fan building, independent artist strategy, and the mindset requir...

31 Maalis 2h 35min

Inside the Playbook: Tommy Brown on Why K-Pop Has Better Artist Development

Inside the Playbook: Tommy Brown on Why K-Pop Has Better Artist Development

In this clip from The Manager’s Playbook, Tommy Brown breaks down why K-pop continues to win at artist development, and why its system still looks a lot closer to Motown than what much of the American...

30 Maalis 11min

Inside the Playbook: Tommy Brown on What Netflix’s Hitmakers TV Show Left Out

Inside the Playbook: Tommy Brown on What Netflix’s Hitmakers TV Show Left Out

In this clip from The Manager’s Playbook, Tommy Brown reflects on his experience filming Netflix’s Hitmakers, the pressure of creating on camera, and why the show did not go deep enough into the real ...

29 Maalis 18min

Inside the Playbook: Tommy Brown on The REALITY of Music Producer Fees, Points & Publishing

Inside the Playbook: Tommy Brown on The REALITY of Music Producer Fees, Points & Publishing

In this clip from The Manager’s Playbook, Tommy Brown breaks down one of the hardest truths in the music business: huge streaming numbers do not always mean real money for songwriters and producers. W...

28 Maalis 15min

Inside the Playbook: Tommy Brown on Why Music Producers Need Content

Inside the Playbook: Tommy Brown on Why Music Producers Need Content

In this clip from The Manager’s Playbook, Tommy Brown breaks down why visibility and content strategy are now part of the job for artists, producers, and songwriters. We talk about why posting consist...

27 Maalis 17min

The Manager’s Playbook 060: Tommy Brown - Hit Records, Ariana Grande, Songwriting, Producer Splits, Publishing & Artist Development

The Manager’s Playbook 060: Tommy Brown - Hit Records, Ariana Grande, Songwriting, Producer Splits, Publishing & Artist Development

In this episode of The Manager’s Playbook, I sit down with Tommy Brown (TBHits), hitmaking music producer, songwriter, and one of the most important creative forces behind modern pop music. Tommy has ...

24 Maalis 2h 13min

Inside the Playbook: LaRussell & Tietta Mitchell on LaRussell’s Operations

Inside the Playbook: LaRussell & Tietta Mitchell on LaRussell’s Operations

In this clip, LaRussell and his team break down what it really takes to build an independent music business at scale.They talk about the infrastructure behind the operation: merch, brand identity, pho...

23 Maalis 21min

Inside the Playbook: LaRussell & Tietta Mitchell on How LaRussell Picks Team Members

Inside the Playbook: LaRussell & Tietta Mitchell on How LaRussell Picks Team Members

In this clip, LaRussell and Tietta Mitchell break down a lesson a lot of artists learn too late: before you hire help, you need to understand the work yourself.They talk about why doing every part of ...

22 Maalis 14min

Suosittua kategoriassa Viihde

anni-jaajo
grekovit
tuplakaak
hei-baby-3
terveisia-perheesta
the-harlin-show
dear-shirly
antin-palautepalvelu
antin-elokuvakerho
bella-table
verhon-takaa
nonsensepodi
ootsa-kuullut-tasta-2
dear-shirly-ja-arttu
get-jassud
tahtitehdas
hollywood-love-stories-2
tervo-halme
everypodi
terkuin-jenna