The Art and Science of Podcasting

It’s both easier and harder than ever to build a successful podcast. In this episode, we chat with Sriram and Aarthi from the Good Time Show, who ventured into the world of audio peak pandemic and have since interviewed the likes of Elon Musk, Calvin Harris, and Naomi Osaka.

We get their perspective on how to succeed in this competitive landscape, differentiation and the sliding scale of entertainment and information, the difference between an audience and a community, podcast analytics and how they’re changing, and even what Sriram has learned from his frontrow experience at Twitter recently.

Topics Covered:

• 00:00 - Intro
• 02:20 - Podcast trivia
• 06:07 - Starting a podcast
• 08:45 - Differentiating
• 13:10 - Information vs entertainment
• 18:08 - Getting off the talk track
• 20:40 - Growth and metrics
• 22:31 - Authenticity
• 27:10 - Secret sauce of podcasting
• 28:10 - Advice for new podcasters
• 29:58 - In-person events
• 32:06 - Tech as a force for good
• 34:50 - The next wave of social
• 37:23 - Creator middle class
• 41:16 - Podcast infrastructure
• 42:55 - ChatGPT
• 45:10 - Swapping lives with a celebrity
• 52:26 - Your personal monopoly

Resources:

Find Sriram on Twitter: https://twitter.com/sriramk

Find Aarthi on Twitter: https://twitter.com/aarthir

Find Aarthi and Sriram on Youtube: https://www.youtube.com/@AarthiAndSriram

Check out the Good Time Show: https://www.aarthiandsriram.com/

Stay Updated:

Find us on Twitter: https://twitter.com/a16z

Find us on LinkedIn: https://www.linkedin.com/company/a16z

Subscribe on your favorite podcast app: https://a16z.simplecast.com/

Follow our host: https://twitter.com/stephsmithio

Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. For more details please see a16z.com/disclosures.

Stay Updated:

Find a16z on X

Find a16z on LinkedIn

Listen to the a16z Show on Spotify

Listen to the a16z Show on Apple Podcasts

Follow our host: https://twitter.com/eriktorenberg

Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.