[137] How MSPs can Overcome Their Fear of Sales and Win Clients

[137] How MSPs can Overcome Their Fear of Sales and Win Clients

In this episode, Richard Tubb speaks to sales expert Danny Boyle, author of "Sell More, do Less, an MSP and IT Specialists' Guide to Better Sales Calls.” Danny’s a sales leader with a proven history of success in driving step change growth for cloud software brands in the IT industry. He shares his advice on how MSPs can become comfortable with selling.

They talk about Danny’s background, how he got started in the IT space, who Ninja One are and what Danny does there. Richard asks Danny what inspired him to write a book and why now.

Danny and Richard also dig into sales tactics and how to do better with selling. They look at the reasons why MSPs struggle with sales, the skills you need, and why Danny believes anyone can sell.

Danny also shared the biggest mistake MSPs make when they think about selling, his BANK OUT process and the structure and cycle of sales. He also explains why he thinks he has such a high closing rate.

Plus, Danny tells Richard how studying psychology and sociology taught him how to build better relationships and who he considers as mentors in the IT space as well as what he does in his spare time.

Mentioned in This Episode


Jaksot(200)

[189] The Final TubbTalk: Saying Goodbye to Tubblog

[189] The Final TubbTalk: Saying Goodbye to Tubblog

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[188] MSP Exits Uncovered: Everything You Wanted to Know (But Didn't Ask)

[188] MSP Exits Uncovered: Everything You Wanted to Know (But Didn't Ask)

In this episode, Richard talks to Laura Cook. She’s a strategic advisor who helps expert business owners earning between 250k and £3 million break free from the trap of being tied to the day-to-day bu...

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[187] Smarter MSPs, Microsoft 365 & The Future of Managed Services

[187] Smarter MSPs, Microsoft 365 & The Future of Managed Services

In this episode of TubbTalk, Richard talks to Scott Riley. He’s the founder of Inside Agent, a platform that makes complex M365 security an absolute breeze for managed service providers. His journey h...

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[186] Better MSP Sales: No Hard Sell, Just More Confidence

[186] Better MSP Sales: No Hard Sell, Just More Confidence

In this interview, Richard Tubb talks to Kristian Walker. He’s an Account Executive - New Business at Huntress. Huntress are one of the world’s leading cybersecurity organisations. Kristian has been m...

16 Syys 202553min

[185] How NetSec Became Emerging MSP of the Year

[185] How NetSec Became Emerging MSP of the Year

In this episode, Richard talks to Myles Peart. He's the Technical Director of NetSec, a UK-based managed service provider. The company recently won a prestigious MSP award from SuperOps and were named...

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[184] The MSP’s Guide to LinkedIn Growth: Expert Tips from John Espirian

[184] The MSP’s Guide to LinkedIn Growth: Expert Tips from John Espirian

In this interview, Richard Tubb speaks to John Espirian, a technical copywriter for many years. Having seen success on LinkedIn, he now works exclusively as a LinkedIn consultant.He has a private comm...

6 Heinä 20251h 29min

[183] Cyber-Snakes, ChaosRATs & AI Villains: Acronis CISO Tells All

[183] Cyber-Snakes, ChaosRATs & AI Villains: Acronis CISO Tells All

In this episode, Richard speaks to Gerald Beuchelt. He's the Chief Information Security Officer at Acronis, a company protecting millions of endpoints across 54 data centres, many of them managed by M...

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[182] Managed Services for the Mind: Boosting Resilience for Leaders

[182] Managed Services for the Mind: Boosting Resilience for Leaders

In this episode, Richard Tubb speaks to Polly Brennan, a renowned mental fitness coach. She supports organisations to bring themselves back to a healthier mindset, boosting resilience and wellbeing no...

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