Kaila Yu explains what Shopify Merchants need to know about Social Media Influencers

Kaila explains: Make sure to reach out to influencers that have the same aesthetic as your brandGive free products to influencers so they can create content for youUse a website that is easy to navigateUse pop-ups to get emails and build your email listInfluencers would usually work with brands with products that they can useExperiment and do research with micro-influencers if you are starting outDon’t dictate the content to the influencer; Choose an influencer that makes their own content ...