306 | The Role of Machine Learning and AI in PPC w/Brad Geddes

306 | The Role of Machine Learning and AI in PPC w/Brad Geddes

Machine Learning and Artificial Intelligence are going to continue to dominate the conversation in the PPC industry this year. What are the best ways to use Machine Learning and AI and what skills do you need to have to be successful?

Brad Geddes joins us this week to discuss the role Machine Learning should play your PPC campaigns and how it can positively or negatively impact your campaigns. If you don't know, Brad is the co-founder of Adalysis and is one of only two Google-Approved AdWords Seminar Leaders to ever receive the recognition. He has conducted more than 100 officially supported AdWords Seminars and has spoken at more than 125 conferences around the world.

Machine Learning and AI in PPC - Let's find out more, today on the EDGE!

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Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!

Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

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779 | Closing Content Gaps and Tracking AI Traffic w/ Dana DiTomaso

779 | Closing Content Gaps and Tracking AI Traffic w/ Dana DiTomaso

Kicking off 2026, EDGE of the Web welcomes Dana DiTomaso back to break down actionable strategies for content analysis, marketing measurement, and adapting to seismic shifts in digital traffic. Erin a...

30 Tammi 45min

778 | Analytics Workout and Maturity Model Kickstart for 2026 w/ Dana DiTomaso

778 | Analytics Workout and Maturity Model Kickstart for 2026 w/ Dana DiTomaso

Start your year with a data-driven mindset as Erin Sparks welcomes analytics expert Dana DiTomaso to the show. This episode dives into the evolving realities of digital marketing measurement in 2026, ...

12 Tammi 41min

777 | AI/SEO News from the EDGE | Week of 12.1.2025

777 | AI/SEO News from the EDGE | Week of 12.1.2025

This week's EDGE of the Web dives into the seismic shifts rocking the digital marketing landscape, from Adobe's blockbuster SEMrush acquisition to Google's long-awaited rollout of Search Console Annot...

2 Joulu 20251h 3min

776 | Wil Reynolds: Don't Do F*cking Listicles

776 | Wil Reynolds: Don't Do F*cking Listicles

Cut the Crap! Here's a special episode with Wil Reynolds from Seer Interactive when we were at BrightonSEO 2025 in San Diego this year.  We HAD to grab Wil after his keynote and unpack his thoughts on...

26 Marras 202513min

775 | AI, Authenticity, and SEO with Wil Reynolds

775 | AI, Authenticity, and SEO with Wil Reynolds

KPIs, Disrupted Is it time to rethink the key performance indicators driving digital marketing and SEO? This episode brings Wil Reynolds onto EDGE of the Web to challenge the old playbook and reveal h...

12 Marras 202535min

774 | Paid Ad News from the EDGE | Week of 10.27.25

774 | Paid Ad News from the EDGE | Week of 10.27.25

Is ChatGPT's new Atlas browser a Google killer? Greg Finn joins the roundtable to unpack shifting search results in Atlas, debate its reliability, and explore where Google, Bing, and browser innovatio...

30 Loka 202550min

773 | Content Strategy and LLMS.txt w/ Carolyn Shelby

773 | Content Strategy and LLMS.txt w/ Carolyn Shelby

AI Eats Your Content Is your website feeding the AI overlords? Or hiding all the good stuff under napkins and toggles? On this week's EDGE of the Web, Erin Sparks sits down with Carolyn Shelby, Princi...

23 Loka 202543min

772 | Unpacking LLMs.txt with Carolyn Shelby

772 | Unpacking LLMs.txt with Carolyn Shelby

Erin welcomes Carolyn Shelby, the Principal SEO at Yoast and a renowned authority in technical and enterprise SEO. Carolyn brings decades of hands-on experience from her pioneering days in digital mar...

16 Loka 202542min

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