343 | Mastering Instagram Story Ads with Susan Wenograd

343 | Mastering Instagram Story Ads with Susan Wenograd

When it comes to ad success, it's important to know who is active on the various social channel platforms. The divide of ages between the social platforms is an important attribute to your success that many people don't know about. That is why we brought in Susan Wenograd, CMO of Aimclear, as our featured guest for the THIRD time to discuss not only mastering Instagram story ads but how they can work better than other social platforms. If you don't know Susan in the digital marketing world, we have to assume you've been living under a rock! She is a speaker and columnist who speaks at industry events and company events including SMX, Pubcon, Digital Summit series, brightonSEO, PPC HeroConf, State of Search and other events. She also contributes a lot of her knowledge on industry web sites like Marketing Land, Search Engine Land, Search Engine Journal and much more. It is not just limited to paid search topics but also social media paid ads, including Facebook ads. Trust us when we say, she knows her stuff! You won't want to miss getting EDGEucated by Susan on episode 343.

Some key takeaways from this show:
  • The demographics of who exactly is active on Facebook, Twitter, Instagram, Snapchat, etc.
  • Why Instagram story ads can bring your company more success
  • The various CTAs that you can use on Instagram

Jaksot(844)

779 | Closing Content Gaps and Tracking AI Traffic w/ Dana DiTomaso

779 | Closing Content Gaps and Tracking AI Traffic w/ Dana DiTomaso

Kicking off 2026, EDGE of the Web welcomes Dana DiTomaso back to break down actionable strategies for content analysis, marketing measurement, and adapting to seismic shifts in digital traffic. Erin a...

30 Tammi 45min

778 | Analytics Workout and Maturity Model Kickstart for 2026 w/ Dana DiTomaso

778 | Analytics Workout and Maturity Model Kickstart for 2026 w/ Dana DiTomaso

Start your year with a data-driven mindset as Erin Sparks welcomes analytics expert Dana DiTomaso to the show. This episode dives into the evolving realities of digital marketing measurement in 2026, ...

12 Tammi 41min

777 | AI/SEO News from the EDGE | Week of 12.1.2025

777 | AI/SEO News from the EDGE | Week of 12.1.2025

This week's EDGE of the Web dives into the seismic shifts rocking the digital marketing landscape, from Adobe's blockbuster SEMrush acquisition to Google's long-awaited rollout of Search Console Annot...

2 Joulu 20251h 3min

776 | Wil Reynolds: Don't Do F*cking Listicles

776 | Wil Reynolds: Don't Do F*cking Listicles

Cut the Crap! Here's a special episode with Wil Reynolds from Seer Interactive when we were at BrightonSEO 2025 in San Diego this year.  We HAD to grab Wil after his keynote and unpack his thoughts on...

26 Marras 202513min

775 | AI, Authenticity, and SEO with Wil Reynolds

775 | AI, Authenticity, and SEO with Wil Reynolds

KPIs, Disrupted Is it time to rethink the key performance indicators driving digital marketing and SEO? This episode brings Wil Reynolds onto EDGE of the Web to challenge the old playbook and reveal h...

12 Marras 202535min

774 | Paid Ad News from the EDGE | Week of 10.27.25

774 | Paid Ad News from the EDGE | Week of 10.27.25

Is ChatGPT's new Atlas browser a Google killer? Greg Finn joins the roundtable to unpack shifting search results in Atlas, debate its reliability, and explore where Google, Bing, and browser innovatio...

30 Loka 202550min

773 | Content Strategy and LLMS.txt w/ Carolyn Shelby

773 | Content Strategy and LLMS.txt w/ Carolyn Shelby

AI Eats Your Content Is your website feeding the AI overlords? Or hiding all the good stuff under napkins and toggles? On this week's EDGE of the Web, Erin Sparks sits down with Carolyn Shelby, Princi...

23 Loka 202543min

772 | Unpacking LLMs.txt with Carolyn Shelby

772 | Unpacking LLMs.txt with Carolyn Shelby

Erin welcomes Carolyn Shelby, the Principal SEO at Yoast and a renowned authority in technical and enterprise SEO. Carolyn brings decades of hands-on experience from her pioneering days in digital mar...

16 Loka 202542min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
mimmit-sijoittaa
rss-rahapodi
rss-draivi
rss-lahtijat
oppimisen-psykologia
rss-rahamania
rss-porssipuhetta
rss-seuraava-potilas
taloudellinen-mielenrauha
rss-inderes
rss-h-asselmoilanen
rss-bisnesta-bebeja
rss-paatos-podcast-suomen-kovimmat-paatoksentekijat-2
rss-paasipodi
rss-viisas-raha-podi
rss-sami-miettinen-neuvottelija
kasvun-kipuja
rss-bisnespaiva