News from 351 with Lily Ray

Will the Pandemic Change SERP Permanently?

Google's coronavirus search results now has a "sticky" menu (it follows you as you scroll down) to give a pandemic-related set of topic categories. Will this approach become permanent for greater personalization?
By: Mordy Oberstein
From: Search Engine Land

Google Gives a Break to News Publishers by Waiving Ad Serving Fees

Google's latest way to help during the pandemic focuses on journalism and news sites that rely on Google ad placements for revenue. For five months, those publishers will not pay ad serving fees.
By: Susan Wenograd
From: Search Engine Journal

Was There a Google Algorithm Update in Mid-April?

There's a lot of chatter out there about this one and people describing impacts they saw, but if there was an update, it was pretty minor. As we like to say, take a breath and check your data.
By: Barry Schwartz
From: SEO Round Table