357 | Structured Data via GTM with Paul Lovell

When it's time to get your schema mark-up in order, it's frustrating to have to wait in what feels like an endless line for the developers to make time for it. Wouldn't it be nice if there were a way to skip that line altogether? You can, and the secret is leveraging Google Tag Manager to get the job done! This week's featured guest, Paul Lovell, founder of Always Evolving SEO, is always looking for better and more efficient ways for SEOs to get impressive results for clients. His latest obsession is leveraging the functionalities of Google Tag Manager for schema mark-up so you can bypass waiting on developers.

Key topics discussed during the show:

• Structured Data 101
• What Schema.org Consists Of
• Managing & Deploying Structured Data
• Most Common Schema Types
• Deploying Schema Through GTM