News from 357 with Paul Lovell

Don't Panic About the Google Page Experience Update
Google is talking about an algorithm update that will take place at some point in 2021, but it appears to be a combination of things they already consider. And you have time to fix them.
By: Barry Schwartz
From: Search Engine Roundtable

Watch Out TikTok, Zynn is Coming for You
It's hard to imagine any app overtaking TikTok's momentum, unless maybe it would pay users to watch videos. And that's exactly what newcomer Zynn is doing. Will it succeed?
By: Jacob Kastrenakes
From: The Verge

SMBs Looking Forward to Google's Ad Credits
Google is testing adding selected web page links in the results user get when searching on YouTube, with the option of clicking on the page link to visit it or conducting a Google search.
By: Matt Southern
From: Search Engine Land