358 | Google's Ups and Downs with Greg Finn

Our featured guest this week on the award-winning EDGE of the Web podcast is Greg Finn, Chief Marketing Officer at Cypress North. He has been involved with the digital marketing industry for over 12 years now and is a certified Google Adwords partner. We turned to Greg to provide us insight to overcome the challenges working with Google. If you are in the digital marketing industry then you know that our relationship with Google is like a rollercoaster with the core algorithm updates and the changes in requirements when it comes to being a part of the Google Partner Program. Tune into episode 358 of EDGE of the Web to deep dive into everything Google!

Key topics discussed during the show:

• Google Partner Program
• • Certifications
  • Shift in requirements
• Issues inside of Google Ad matching
• Podcasting with Search Engine Journal