365 | Paid Ad Challenges Over The Years with Julie Friedman Bacchini

This week's featured guest is Julie F. Bacchini, President of Neptune Moon LLC. She has been in the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. We deep-dived into the changes over the years when it comes to paid advertising management. Tune in to episode 365 to get some helpful tips from the pro herself!

Key topics discussed during the show:

• History of PPC changes
• • During COVID19
  • In recent years
• Successful online advertising
• PPC pro tips