News from 366 with John Mueller

Google Unconference: Sold Out!
After seeing its Unconference completely sold out, Google has announced it will offer a virtual Webmaster Conference later this year to keep the momentum going.

After Content is Indexed, Keywords in URLs are Less Important
Tired of twisting yourself in knots about keywords in URLs for the SEO factor? John Mueller of Google notes their impact is minimal once the content of a page has been indexed.

Enhanced News Storytelling Capabilities with Licensed Content
Google is launching a project to enhance news storytelling and pay publishers for high-quality news content. First announced in June, the project will officially launch later this year.