News from 374 with Kristina Azarenko

Can Site Sections Affect Overall Site Ranking? Google Speaks

Google’s John Mueller noted it depends on the data Google has and can get for the website. Good site architecture that clearly distinguishes sections from one another will help.

Google to Restrict Post-Election Political Ads About Results

Given the huge number absentee and mail-in voting expected in the 2020 election, results won’t be known for days, so Google will not allow for false claims about unsettled election results.

Google Analytics 4 Offers Several New Features

The newest version of Google Analytics features AI-powered predictive insights, can track users across devices, increases granularity of data controls, and deeper integration with Google Ads.