395 | Brand SERP Optimization with Jason Barnard

Jason Barnard, the Brand SERP Guy, joins the EDGE to talk about Brand SERP Optimization. We cover a host of steps to improve Google’s understanding of your brand. Learn about rich site links, twitter and video card and how topical, relevant content makes its way into the Brand SERPs. This is the modern business card and managing the data brings you more into focus for Google and your customers. You cannot just ignore it.

[00:07:45] Why is the Brand SERP so important?

[00:10:04] Google is like a child

[00:14:46] Rich Site Links are underestimated

[00:19:10] Your Contact page is important in the Brand SERP.

[00:21:40] It’s about what is relevant, TODAY.

[00:25:13] Stay away from Wikipedia