409 | Community Narratives with Carolyn Lyden of Search Engine Land

Ahead of SMX Create (April 13) we have the answer to what narratives are going to be top-of-mind in the SEO community post-pandemic. Carolyn Lyden, Director of Search Content at Search Engine Land and SMX, is on-the-record for dedicating herself towards raising up women and BIPOC business leaders. If a story affects marketers, Search Engine Land is going to tell you about it.

• [00:03:53] How did the Director of Content for Search Engine Land start in SEO?
• [00:09:03] Coming into the editorial job from a perspective of an SEO content writer.
• [00:10:16] Does Search Engine Land’s content get hammered by SEOs?
• [00:12:13] Guiding SMX as the new Director of Content
• [00:15:37] How does SEL pick the topics to cover?
• [00:22:09] Writing content that can sometimes challenge Big Tech.
• [00:18:46] Carolyn’s take on the domination of Google on search
• [00:25:47] Her obligation to the SEO community