411 | Privacy & Inclusion (FLoC) with Carolyn Lyden of Search Engine Land

The face of tech has changed and the pie is getting bigger. We talk about Google’s FLOC and how the scene changes as privacy becomes paramount. Carolyn Lyden, Director of Search Content at Search Engine Land and SMX, also unpacks elitism, the backlash women in tech can face, how you can help, and how the narrative can be reframed to reflect inclusion.

[00:04:13] What is FLoC?

[00:12:48] Does Google get to decide that they're the arbiter of privacy and data? What do marketers say?

[00:15:06] Carolyn’s take on the Zero Click effect.

[00:16:49] Competitors in the Knowledge Panel? What the FLoC is that?

[00:21:00] The discrepancy of females in the SEO industry.

[00:23:34] Has Carolyn witnessed veiled attacks against women in SEO?

[00:28:44] Key points about being an ally to Women in SEO