CDP and the Purpose of using Customer Insights with Oli Ward

FULL SHOW NOTES https://podcast.nz365guy.com/298 Oli Ward’s life, educational and career background. Discussions about Oli’s journey within Microsoft and with Customer Insights? What does Oli’s current role involve? What skills do people need to succeed in Pre-Sales? What is a Customer Data Platform (CDP)? The benefits of using a CDP app, and what makes a CDP different? What is the difference between a CDP and CRM? What is Customer Insights, an...