Selling the Problem - Karen Kelly
K2 Sales Podcast6 Helmi 2024

Selling the Problem - Karen Kelly

In our outbound prospecting motions, are we selling the problem or pitching the solution? The loss aversion theory suggest, people are twice as likely to avoid pain then they re to realize gain. How can we overlay this when reaching out to our potential buyers? 97% of prospects are in the unawareness phase, our role is to move them to awareness.. We cannot do that by highlighting our solution anchored against nothing. This is what I see so many doing. Are you starting with the current state? ...

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The Modern Approach to Sales Prospecting: Authenticity Over AI with Lauren Bailey

The Modern Approach to Sales Prospecting: Authenticity Over AI with Lauren Bailey

In this episode, Karen Kelly welcomes Founder of Factor 8 and #GirlsClub Lauren Bailey (LB) to discuss cutting-edge strategies for sales prospecting as we head into 2025. They delve into the pitfalls ...

18 Helmi 202539min

Mindset Mastery: Achieving Goals with Jamie Crosbie

Mindset Mastery: Achieving Goals with Jamie Crosbie

In this podcast episode, Karen welcomes mindset expert Jamie Crosby to discuss the challenges corporate workers face towards the end of the year, especially around achieving quotas and setting new g...

10 Joulu 202445min

Replay - The Psychology of Pricing - Mark Peacock

Replay - The Psychology of Pricing - Mark Peacock

How many of us are using price anchors in our solution offering? Providing agency to empower our prospects to make a choice. When we offer one price, they have to answer the question whether or not t...

19 Marras 202456min

The Power of Holding Space and Mental Health Awareness

The Power of Holding Space and Mental Health Awareness

In this episode of the K2 Sales Podcast, host Karen Kelly discusses the importance of mental health, emphasizing the impact it has both in life and in sales. Karen shares personal experiences and insi...

12 Marras 202415min

Harnessing Emotional Intelligence in the Age of AI with Colleen Stanley

Harnessing Emotional Intelligence in the Age of AI with Colleen Stanley

In this engaging podcast episode, host Karen welcomes Colleen Stanley to discuss the crucial role of emotional intelligence (EI) amidst the rise of artificial intelligence (AI) in the sales industry. ...

5 Marras 202454min

Replay: The importance of slowing down to speed up - Karen Kelly

Replay: The importance of slowing down to speed up - Karen Kelly

In this this solo episode, originally aired in April 2024, Karen shares the Importance of Slowing down to Speed up. This truly can be applied anywhere in life and have benefits, however she focuses ...

29 Loka 202418min

Disruptive Leadership- Bernadette McClelland

Disruptive Leadership- Bernadette McClelland

Courageous Leadership and Creative Self-Disruption in Sales Join host Karen Kelly in this enlightening episode of the K2 sales podcast as she converses with Bernadette McClelland on navigating 2024's...

22 Loka 202443min

From WAR room to WIN room with Jaime Diglio

From WAR room to WIN room with Jaime Diglio

In this enlightening episode, author Jamie Diglio, known for 'Moneyball Leadership', joins the discussion to delve into the intricacies of effective leadership. Jamie sheds light on transitioning from...

15 Loka 20241h 1min

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