Predicting the Opening Weekend for ‘Black Panther: Wakanda Forever’

Matt is joined by Comscore senior media analyst Paul Dergarabedian to discuss the pseudoscience of movie tracking and how box office projections are made before anyone has seen a movie. They discuss the tracking around movies like 'Black Panther: Wakanda Forever' and 'Avatar: The Way of Water.' Host: Matt Belloni Guest: Paul Dergarabedian Producer: Craig Horlbeck Theme Song: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices