512: How Shay Mitchell Is Disrupting a $17B Industry

512: How Shay Mitchell Is Disrupting a $17B Industry

Shay Mitchell loves it when people approach her in public and ask about her luggage instead of a selfie. The multi-hyphenate founder never wanted her brand to be BÉIS by Shay Mitchell; she wanted her business to stand alone as a solution for customers. Mitchell is an actress, producer, entrepreneur, activist, mother, and author. She’s best known for her work on the hit show "Pretty Little Liars,” but has transitioned the Hollywood glitz for the boardroom blitz. Since 2017, she’s founded three companies: Amore & Vita Productions, BÉIS travel wear, and Onda canned sparkling tequila. In this episode, you’ll learn: Why the name play a huge part in BÉIS development Mitchell’s philosophy of learning Why she’s still a consumer first About the lengthy sampling and design process for BÉIS How BÉIS turned negative publicity into a viral pop-up event Four ways to partner with talent for your business. How Drake became Onda’s first and best customer About Mitchell’s new upcoming travel show Thirst If she’s ever returning to YouTube And much more brand, business, and founder advice… Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

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Jaksot(713)

712: The Near-Death Experience That Built a $400M Year Business

712: The Near-Death Experience That Built a $400M Year Business

Matt Pohlson was clinically dead for four and a half minutes. His heart had stopped, the doctor had already called it, and 40 ICU staff had gathered at the window like a silent choir when his mother r...

1 Loka 49min

711: Natasha Quit Her 9-To-5 In June - Her Drink Bottle Brand Now Does $15K/Month

711: Natasha Quit Her 9-To-5 In June - Her Drink Bottle Brand Now Does $15K/Month

Natasha was on maternity leave with a newborn who cried until he was five months old, permanently thirsty, and completely fed up that the one drink bottle she owned had grown mould. She switched to dr...

30 Syys 41min

710: (Solo) I Asked 10 Billionaires The Same Question - Here's What They Said

710: (Solo) I Asked 10 Billionaires The Same Question - Here's What They Said

Over 12 years of interviewing more than 100 billionaires, I started asking every one of them the same question: if you lost everything tomorrow, the money, the brand, the team, and you had to start co...

28 Syys 15min

709: AI Agents: The Only Skill That Matters in 2026 (Masterclass)

709: AI Agents: The Only Skill That Matters in 2026 (Masterclass)

Ari Meisel spent 15 years teaching founders to do less. He's worked with over 300 assistants and once ran his business on a single hour of work a day after Crohn's disease nearly took him out. Now AI ...

24 Syys 53min

708: (Solo) What Nobody Tells You About Scaling Past $1M, $5M, and $10M

708: (Solo) What Nobody Tells You About Scaling Past $1M, $5M, and $10M

Every stage of business breaks you in a different way, and nobody warns you which thing is about to break. So it always feels like you are the only one who cannot figure it out. You are not. The game ...

21 Syys 12min

707: How Two Aussies Took On Samsonite & Rimowa - and Won ($100M+)

707: How Two Aussies Took On Samsonite & Rimowa - and Won ($100M+)

Athan Didaskalou had bet everything on a one-year-old suitcase brand called July. Then Covid wiped out travel and nearly took the business with it. What happened next turned it into a nine-figure glob...

17 Syys 52min

706: Jay Hated His Plumbing Job - Now He Sells Beach Pools and did $50K in a Month

706: Jay Hated His Plumbing Job - Now He Sells Beach Pools and did $50K in a Month

Jay Haddad hated being a plumber. He lived for the weekends - free diving, waterfalls, surfing, the beach - and when he and his wife had their first daughter at 23, the outdoor life they'd promised ea...

16 Syys 37min

705: (Solo) How Success Made Me Neglect the Thing That Built Everything

705: (Solo) How Success Made Me Neglect the Thing That Built Everything

I am going to tell you about the dumbest thing I have done in 12 years of building Foundr. It is not a bad hire or a failed launch. It is something far more dangerous, because I did not even realise I...

14 Syys 11min

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