David Darmanin: Avoid Marketing Best Practices at All Costs

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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Today I’m talking to David Darmanin, CEO of Hotjar, an all-in-one analytics and feedback tool for your website.

Hotjar is a six-product suite I personally use in my own business and recommend to others.

David’s background as an entrepreneur and conversion rate expert with a leading agency in the field gives him a lot to share with us on what works and what doesn’t. He believes that most marketing best practices are pure bull and that you should avoid them at all costs.

‍But more importantly, he's never afraid to say things as they are... You have been warned.

Listen in to our discussion and some great advice on how to improve your website and marketing.

Topics covered:

• David’s background and inspirations
• Finding his co-founders, launching and growing Hotjar
• Why trade secrets are overrated, and the value of spending time in the real world
• Avoiding ‘best practices’ and how small changes can change the face of your business for the worse
• The importance of developing empathy for your customer
• 3 best tactical ‘wins’ to improve conversion rates on your website
• David’s top book recommendations for marketing

Resources mentioned:

• A beginner's guide to usability testing - Hotjar
• Death by 'best practices': why they can kill your business
• Hotjar.com
• Strengths Finder by Tom Rath
• The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
• Don't Make Me Think by Steve Krug
• Pratfall Effect in Marketing: Admit Your Flaws to Win Customers
• How to Influence Buying Decisions Without Being Shady
• How to Convince People to Buy (Without Being Pushy)

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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