How to Optimize Your Website for Conversions Without Sacrificing SEO or Speed

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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You want your website to rank high on Google, right? You’re in a constant battle to bring in organic traffic and provide a phenomenal user experience.

It might even feel like you have to abandon a beautiful design in order to improve your website for higher conversions or search engine results.

In episode 71, I teamed up with SEO and conversion expert Nick Eubanks to bust these familiar myths. Nick shares his knowledge on how to use SEO techniques to design a conversion-focused website.

Topics covered:

• The first step toward designing a conversion-optimized website
• Why you need to understand how your potential customers talk for SEO
• What questions to ask to find the terminology your customers use
• How voice search will drive the future of SEO
• The step by step process Nick uses for completing keyword research
• How to target keywords for different points in the customer journey
• The reason why SEO is really about understanding your customer
• How to transform keyword data into a website that converts
• Why website design must come after your content is written
• The importance of mobile when it comes to website design

Resources mentioned:

• How to Use Emotional Targeting to Acquire Happier Customers
• From the Future
• Keyword Keg
• Ahrefs: Competitor Research Tools & SEO Backlink Checker
• SEMrush
• How To Do Keyword Research in 2018 For SEO - ImFromTheFuture.com
• JR Oaks on Twitter
• Ryte: Simplify your digital marketing toolset
• Business Casual Copywriting with Joel Klettke
• 3 Steps to Write Copy That Converts with Joanna Wiebe
• Traffic Think Tank
• Matthew Barby
• Backlinko: SEO Training and Link Building Strategies
• Webris: The Complete Guide to Blog SEO

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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