4 Steps to Launch Your Next Digital Product (Without Sh*tty Growth Hacks)
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast20 Elo 2019

4 Steps to Launch Your Next Digital Product (Without Sh*tty Growth Hacks)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

It can be intimidating when it’s time to launch a new product for your business.

Tom Morkes joins the show to explain why a simple and straightforward approach will lead to a high converting marketing campaign.

Tom has helped over 100 companies grow their traffic, leads, and sales using his own launch methodology and in this episode, shares the four steps you must execute before launching your product.

Topics covered:

  • The biggest mistake Tom sees businesses make during product launches
  • How to set realistic expectations for your product launch
  • Tom’s thoughts on email marketing and why it is key to a successful product launch
  • Why you shouldn’t try to convince your audience they need your product
  • Keeping your message straightforward and simple
  • A simple process Tom uses to identify his audience’s problems
  • How to identify, develop, and utilize strategic partnerships during your launch
  • Tom’s “slide-in” approach to developing relationships
  • Why effective story-telling is important when developing relationships

Resources mentioned:


***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


🐔

Jaksot(309)

Professionalism is Killing Your Brand: Here's the Cure

Professionalism is Killing Your Brand: Here's the Cure

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

21 Touko 202459min

Funnels Don't Build Businesses: Here's What Does

Funnels Don't Build Businesses: Here's What Does

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

14 Touko 202459min

How to Build a Content Strategy That "Drives Pipeline"

How to Build a Content Strategy That "Drives Pipeline"

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

7 Touko 202454min

25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin

25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

30 Huhti 20241h 4min

Know Your "Enemies" — A Practical Guide to Competitive Intelligence

Know Your "Enemies" — A Practical Guide to Competitive Intelligence

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

23 Huhti 202456min

How to Make Products That Stick (With PepsiCo's Chief Design Officer)

How to Make Products That Stick (With PepsiCo's Chief Design Officer)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

16 Huhti 202455min

Stop Wrestling With Pricing: How to Set Prices Customers Want

Stop Wrestling With Pricing: How to Set Prices Customers Want

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

9 Huhti 20241h 1min

How to Find SPICY Angles That The Right People Cannot Ignore

How to Find SPICY Angles That The Right People Cannot Ignore

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

2 Huhti 20241h 2min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
rss-sisalto-kuntoon
ostan-asuntoja-podcast
rss-rahamania
rss-lahtijat
rss-startup-ministerio
rss-seuraava-potilas
rahapuhetta
hyva-paha-johtaminen
rss-karon-grilli
oppimisen-psykologia
sijoituspodi
lakicast
rss-bisnesta-bebeja
rss-yrittajan-mindset
rss-viisas-raha-podi
rss-porssipodi