[BEST OF] How to Use the 80/20 Rule to Work Less & Make More

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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Most marketing gurus will advise you to market your business everywhere, on every channel possible. Not Perry Marshall.Perry, a best-selling author, speaker, and world-renowned business consultant.

He joins the show to explain the 80/20 marketing rule and why you should apply its principles to help simplify your marketing approach.

We discuss why you should identify your customers through a disqualification process and how this approach will save you time, improve customer satisfaction, and increase your profits.

Topics covered

• How to identify your customers by using John Paul Mendocha’s 5 Power Disqualifiers
• Why sales should be a disqualification process rather than a convincing process
• The five elements that identify whether a customer will buy your product
• How to begin implementing the 80/20 Marketing rules into your sales approach
• The importance of categorizing your customers into groups and identifying their commonalities
• Why you must speak with your customers face to face or on the phone
• The top three qualifying questions you can ask any of your customers
• The key characteristic that separates amateur marketers from professional marketers
• The framework of direct-response marketing
• How to “agitate” your customer’s problems in an honest and ethical method
• The formula to guarantee your customer’s satisfaction
• Why customer disqualification will increase customer satisfaction

Resources mentioned

• Ultimate Guide to Google AdWords by Perry Marshall
• 80/20 Sales & Marketing by Perry Marshall
• Dan Kennedy
• John Paul Mendocha
• The 5 Power Disqualifiers
• Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes by Perry Marshall, Keith Krance, Thomas Meloche
• www.Isfbforme.com
• Survey Monkey
• Dysfunctions, Addictions, and the Financial Burning Bus Email Series
• Joanna Wiebe
• The Star Principle by Richard Koch
• How To Address Your Customer's Most Serious Concerns & Improve Conversions
• Pratfall Effect in Marketing: Admit Your Flaws to Win Customers

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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