094 - What is Content Design?

In episode 94 of the SEOLeverage Podcast, Gert Mellak discusses the concept of content design, focusing on how to make content easily discoverable and engaging for users. The episode emphasizes aligning content with user search intent, effective presentation, and navigation strategies to enhance user experience.

Before we can really appreciate Content Design, we need first to understand for what purpose we need it for. Content Design is necessary for discoverability of search users for their search intent. It is the primary intention why users are searching for something. It could just be simple data they are looking for or maybe more complex information, but making your content visible and interesting for users to consume it depends on your Content Design.

Content design is a framework that considers the behavior of users interacting with your content. While jazzy designs, graphics and fonts are important, content design is more on understanding the users and their needs.

Podcast Highlights:

00:00 Prologue

00:20 Podcast Intro

00:32 Introduction of the episode

00:46 Invitation to head over to SEOleverage.com/podcast

01:08 Why does content design matter and for what purpose do we need content design?

02:25 What are the three aspects of content design that can best find the answers to users' search queries?

05:09 Why is Content Design one of the important leverage points that we see on established sites?

05:45 End

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: info@seoleverage.com