Rebranding

Questions about branding? You've come to the right place. This week we're talking about rebranding efforts: Radio Shack, Pizza Hut, Dr. Pepper and a bunch of other brands have switched things up in a misguided attempt to appeal to young folks, and all of them paid a terrible price for doing so. Can we rebrand The Complete Guide to Everything to appeal to a new, hip audience? But first, Tom takes a magical trip to a new McDonalds with a magical touch screen.Also, we solve a problem from a listener with a co-worker who is a boring drunk.

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