Ep. 39: Navigating the Future of CTV in India

Ep. 39: Navigating the Future of CTV in India

in this episode of the AdTech Heroes podcast, our host, Dal Gill, along with guest Vikram Chande, General Manager and Sales Lead for Samsung Ads India, explores the rapidly growing sector of Connected TV (CTV) in India.

Chande, who has a rich background marked by an affinity for numbers and an accidental yet successful entry into marketing, shares his comprehensive insights on the rise of CTV, driven by the pandemic-induced shift to streaming and rapid growth in smart TV sales.

The discussion traverses significant topics like the current trends and anticipated growth in CTV advertising, projecting a substantial increase in smart TV penetration over the next few years, bolstered by advancements in 5G and increased data availability.

Vikram emphasizes the evolving nature of CTV advertising from mainly upper-funnel branding to more performance-based approaches, touching on innovations like interactive, shoppable ads, and the importance of upskilling within the industry.

Key topics with timestamps

00:00 - Embracing Continual Learning

06:19 - India's CTV Revolution: Riding the Wave of Digital Transformation

08:10 - Influence of Content Consumption on TV Purchases

13:09 - The Influence of OTTs on TV Content Consumption

14:44 - CTV Revolution: Upgrading the AdTech Landscape

17:15 - CTV Evolution: Embracing Diversity and Programmatic Advancements

21:18 - Automation and effectiveness in TV advertising

25:06 - The Future of Measurement in CTV

27:57 - CTV Education and Upskilling: Navigating the Shift in Advertising Paradigms

31:43 - Unveiling Contextual CTV: Shaping the Future of Advertising

Jaksot(57)

Ep. 57: Marketing at the Speed of Change: Transformation, Agility & Modern Leadership

Ep. 57: Marketing at the Speed of Change: Transformation, Agility & Modern Leadership

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Ep. 56: The Age of the Undernet: How AI Agents Could Transform Advertising

Ep. 56: The Age of the Undernet: How AI Agents Could Transform Advertising

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Ep. 55: The Human Edge of AI in Modern Media

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Ep. 54: From Startup Vision to Global Scale: The Seedtag Story

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Ep. 53: Building a Career in Adtech

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In this episode of the #AdTechHeroes podcast, Jon Wallett welcomes Nobles Crawford, Assistant Vice President of Corporate Brand Engagement at L'Oreal. They discuss Crawford's career journey, the evolu...

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Ep. 52: Reimagining Commerce for the Agentic Era

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Ep. 51: MindSync: The Role of Empathy in Advertising

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In this episode of the AdTech Heroes podcast, Charles Van Winsen (founder of Mindsync) speaks about the integration of psychology into marketing. Charles unveils his entrepreneurial journey, the purpo...

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Ep. 50: T&P: Integrating Creative, Data & Performance

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