Step By Step | Episode 22

The powerhouse trio is back in the studio this week with a conversation around the topic of Production. Danielle, Val, and Ani discuss how they've seen many artists try to skip the steps necessary for success, and instead concentrate more on their quest for celebrity status and money rather than on the craft itself. At the end of the day, there is no substitute for doing the daily work necessary to build a strong foundation and long-term success.

For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode.....PRODUCTION Point #1: What is Production?

• Danielle: If you’re not producing, what are you working for? Production is a direct reflection of where you are in business and life. If you’re working and find yourself running in circles, or if you do your numbers and you’re not profitable, what are you working for? You’ve got to know your numbers, and you’ve got to be profitable in order to make it worth your time.
• Coach Ani: Production is literally just doing the work.Coach Val: Take those steps and do them each correctly. Go through the process and trust the process. It may seem like you’re going at a slow pace because you’re not yet seeing the end result of what you want, but just take the steps to get there and you will have better production.

QUESTION: What does "doing the work" look like for you?

Point #2: It's About Steps, Not Time

• Danielle: I think people get confused about doing time vs putting in the work and taking all of the necessary steps. I have to remind Garrett sometimes, "I don’t care if you have someone who comes to work with you who is older than you, or says that he’s been a coach and a trainer for 20 years. You built this shit and he’s working for you.” You can’t skip steps. You can work together and get to that point, but you’re not equal and everybody plays a role.
• Coach Val: Skipping steps just doesn’t work. It’s actually taking each step and being successful with each one before taking the next one. It’s not about time, either. It’s not like once you’ve spent 20 years in the industry, you've arrived. Rather, it’s the number of steps you’ve taken. For example, in an assistant program, it might take someone nine months and another person two full years before they're completely ready to take on clients.

QUESTION: Where in your world are you skipping necessary steps?

Point #3: Do the Daily Work

• Coach Ani: Inside of BMS, we've created a Funnel for all of our students. Imagine a website that is an expensive and amazing marketing tool. Our tools will assist you in succeeding, but if they're not willing to do the very beginning work, like the Daily 4 where they post on social media every single day, then no one will ever see their website. Someone can have 1500 websites and funnels, but if you’re not leading anyone to them, they literally will never work.
• Coach Val: Although we're really honest with our students, we see some going home from our classes all excited about charging $2000 per client right out of the gate. Here's a heads up: your work is going to suck. Big time. My work sucked at the very beginning, and so will yours. Reel it back in and start out at a lower price point. There are so many steps for you to take before you’re ready to charge that high ticket amount.

QUESTION: How does this conversation to relate to other areas of your life?

Point #4: Do it Anyway

• Coach Val: I love being on this team. The fact that Danielle and Garrett will never slow down, inspires me. It motivates me to want to keep working hard and see where that gets me. There is no end game for me; I don’t know what the end looks like. I just know that every single day, I’m going to give it my all despite how I’m feeling.
• Danielle: Sometimes I wake up and I don’t want to do anything. I’m fucking over it. What you and I are experiencing is totally normal, and that means we’re going through emotions that everybody goes through. It’s what you choose to do with those emotions that enable you to move forward.

QUESTION: How do you keep going despite how you're sometimes feeling?

Point #5: Building a Kingdom

• Danielle: When opportunity arises as the next natural step, and you feel like the cards are aligned, be willing to take a leap - an educated leap. You have to slowly build your kingdom. If you blow things up too quickly, the kingdom crumbles. I'm going to be riding this train out for a bit; it's not just a fun ride for the next couple of years.
• Coach Ani: We're building a kingdom on a solid foundation, which is a true love of the craft. We’re in it for what it’s doing for everyone else, not for the money, and not for the celebrity status. We're here because we love it; we're here because we want to make a change.

QUESTION: What type of foundation are you building?

Quote of the Week:

"I don’t want to be on the stage, I want to build the fucking stage."

-- Danielle White

"Keep doing the work - no matter what your mood is - and you will always see results from that. Whether or not you want to show up that day, show up that fucking day; you will never regret that you did the work."

--Valerie Plunk

"You need to look inward and ask yourself, "What am I doing or not doing?" Look inward and hold yourself accountable."

--Anianne Rivera