A Healthy Dose of Optimism and Winning The Lottery in Business

In this episode we chat with two time entrepreneur Paul Schneider. Paul and his co-founder have bootstrapped two different software businesses (The Isadore Group and Socious) to a successful sale. Typically, when we hear of someone selling a software business, or any business for that matter, we think that person must have developed a super unique product or service, or that person got lucky by being at the right place at the right time, or that person had all the right connections.

As you’ll hear from Paul, what’s made him successful is his mindset and belief in “making it happen”. What propelled him early on in his career, was realizing he could manufacture winning the lottery…that is...through business.

Paul also shares with us other aspects to what has made him successful including finding the right business partner, listening to customers, and evolving his sales strategy.

Thanks for joining us and we hope you enjoy the show.