Zipporah Allen, VP of Digital Customer Experiences, Taco Bell

Send a text Great news for all of the taco lovers, "Taco Tuesday" fanatics, and those late-night Fourthmeal runners! Taco Bell has announced it is rolling out a brand-new loyalty program to better serve, connect with, and reward fans for enjoying their Taco Bell favorites. The Taco Bell Rewards program is set up as a points-based system, rewarding fans with free food based on their purchases. As the brand shares the exciting news of the new program, Loyalty360 had the chance to speak wi...