Best Western Allows Best Loyalty Customers to “Choose Your Own Adventure”

Send us a textJay Hubbs is the Vice President of Advertising, Marketing, Innovation and Analytics at Best Western Hotels and Resorts, a worldwide hotel chain with over 4,700 establishments.Loyalty360 CEO Mark Johnson spoke with Hubbs about Best Western’s “Choose Your Own Adventure” campaign, their Loyalty Expo awards submission, and their various engagement efforts.