#550: Leaders in Customer Loyalty: Brand Stories | How Audience Rewards Builds Loyalty for the Vast Broadway Ecosystem
Send us Fan Mail One of the primary goals for a loyalty program is to not only build engagement with a brand’s customers, but to develop an emotional connection between their members and their brand. ...
1 Loka 26min
#549: Leaders in Customer Loyalty: Brand Stories | How Weigel’s Still Finds New Ways to Engage with its Customers After 95 Years
Send us Fan Mail There’s no question that the digital experience has become vital to the overall performance of loyalty programs today, with customers expecting to shop, pay, and redeem points all thr...
24 Syys 25min
#548: Leaders in Customer Loyalty: Brand Stories | How DICK'S Powers the Athlete’s Journey Beyond the Point of Purchase
Send us Fan Mail When many brands talk about the customer journey, they are often talking about how their customers interact with their products and services up to the point of purchase. But for DICK'...
17 Syys 26min
#547: Leaders in Customer Loyalty: Brand Stories | Why DraftKings Looks Beyond the Betting Industry to Improve its Customer Experience
Send us Fan Mail Although online sports betting has surged in popularity since the U.S. Supreme Court legalized state-authorized sports betting nationwide in a landmark 2018 ruling, the industry remai...
10 Syys 35min
#546: Leaders in Customer Loyalty: Brand Stories | Circle K is Rewarding its Loyalty Members One Visit at a Time
Send us Fan Mail As Head of Loyalty at Circle K, one of the primary ways that Carly Lee ensures that she and other executives at the convenience store chain are meeting their customers' needs is by ac...
3 Syys 37min
#545: Leaders in Customer Loyalty: Supplier Voices | How Ibotta Uses Data to Help Brands Reach Increasingly Elusive Consumers
Send us Fan Mail The way Chris Riedy sees it, this is either a very exciting time to be in the consumer packaged goods (CPG) industry, or a really scary time. What’s creating these two views of the in...
1 Syys 39min
#544: Leaders in Customer Loyalty: Supplier Voices | How Tillo’s Connected Ecosystem Helps Lessen Friction in the Loyalty Space
Send us Fan Mail For Bill Warshauer, the Chief Revenue Officer at Tillo, a reward can do much more than help a company complete a transaction. It can also produce measurable and meaningful value for c...
25 Elo 28min
#543: Leaders in Customer Loyalty: Brand Stories | How Journeys Keeps Customers Engaged Across Fast-Moving Trends
Send us Fan Mail All marketers face the challenge of adapting to changing consumer expectations and behaviors, regardless of industry. But Eric Creel, Loyalty Program Manager at shoe retailer Journeys...
20 Elo 26min
