697 | AI Overview Optimization w/ Garrett Sussman

Welcome back to the EDGE! This week's guest is the Marketing Lead and Demand Generation Manager at iPullRank, Garrett Sussman. Garrett recently showcased his expertise in various SGE optimization frameworks, and today he joins us to explore the nuances behind optimizing for AI Overviews. Volatility is peaking on the SERP. We navigate the risks and opportunities associated with optimizing for AI Overviews while investigating what type of content this learning engine tends to pull from. Tune in for the latest in the AI search wave as we teach you what AI Overview optimization looks like this week on the EDGE of the Web!

Key Segments:

[00:03:07] Introducing Garrett Sussman

[00:06:48] Fundamental Changes in Search

[00:13:42] EDGE of the Web Title Sponsor: Site Strategics

[00:14:59] Google's Shift Into AI

[00:25:55] EDGE of The Web Sponsor: Wix

[00:27:07] How Are AI Overviews Changing The Way Users Consume Information?

[00:33:38] Thinking Through Optimizing for AI Overviews

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wix

Follow Our Guest

Twitter: https://x.com/garrettsussman

LinkedIn: https://www.linkedin.com/in/garrettsussman/

Resources

iPullRank

Clearscope Webinar

Marketbrew.ai