Veronica Garza: Siete Foods Founder and Chief Ideation Officer
Second Life19 Loka 2020

Veronica Garza: Siete Foods Founder and Chief Ideation Officer

It all started when Veronica Garza, the founder and chief ideation officer of the Mexican American food brand Siete Foods, began experimenting with alternative food options to fit a grain-free, low-inflammation diet. As someone who suffered from multiple autoimmune diseases such as ITP and lupus, restricting her diet was a way for Veronica to combat her often debilitating symptoms. But it wasn’t fun. Missing staples in her diet, like tortillas, Veronica decided to create a solution: a grain-free, almond-flour tortilla that would eventually launch Siete Foods. Backed by her family of seven, the brand has grown to include 30 better-for-you heritage-inspired products and is now the number one tortilla and chip brand at Whole Foods Markets around the country. Pretty impressive. Also impressive: This was Veronica’s first foray into food after getting an MBA in digital media management and teaching a freshman seminar course at a college in Texas. On this week’s episode of Second Life, hear how, after years of struggling with her health and struggling to find the right career path, Veronica’s brand became a solution to both.

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Priyanka Ganjoo: Founder of Kulfi Beauty

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The Who What Wear Podcast: Jewelry Designer Jennifer Fisher on 20 Years of Her Brand, Current Best Sellers, and Expanding Her Empire

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Andrea Beaty: Award-Winning Children’s Author

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The Who What Wear Podcast: Denim Expert Jane Herman on the 5 Jean Styles to Keep in Your Closet Year-Round, and Her Favorite Silhouette for 2026

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Jane Herman, the founder of denim line The Only Jane, author of the popular Substack Jane on Jeans, and newly appointed WWW editor in residence, is a denim expert. In this episode, Who What Wear co-fo...

28 Tammi 36min

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The Who What Wear Podcast: Celebrity Aesthetic Provider Vanessa Lee Shares the Skin and Bodycare Treatments Worth Trying in 2026

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The Who What Wear Podcast: Holt Renfrew Fashion Director Joseph Tang on Which S/S 26 Runway Trends Will Make It to Market and His 2026 Wardrobe Staples

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