Emily Schuman: Founder of Cupcakes and Cashmere and Lavune
Second Life23 Loka 2023

Emily Schuman: Founder of Cupcakes and Cashmere and Lavune

Emily Schuman had the initial idea for a food and fashion blog called Cupcakes and Cashmere back in 2008, and today, the company has grown into a full-fledged media and e-commerce business. In addition to running the Cupcakes and Cashmere company, engaging with the 570,000+ followers on her personal instagram and designing and restocking the bestselling jewelry on her online shop, Emily recently embarked on a new endeavor: candles. In December 2022, Emily debuted Lavune, initially launching with holiday candles like Evergreen and Ember, which have returned for this fall season alongside the line’s core collection. Before she was running her own businesses, Emily spent her early career working in media advertising, first at Condé Nast and later at AOL. But while she was gaining valuable knowledge about publishing and the digital landscape, her free time was consumed by writing about the things she loved.

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The Who What Wear Podcast: Behind the Fashion of The Devil Wears Prada 2 With Costume Designer Molly Rogers

The Who What Wear Podcast: Behind the Fashion of The Devil Wears Prada 2 With Costume Designer Molly Rogers

This week, Who What Wear senior fashion and social editor Tara Gonzalez sits down with costume designer Molly Rogers to discuss the upcoming film The Devil Wears Prada 2. Rogers’s résumé includes work...

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Courtney Smith: Enneagram Coach and Author

Courtney Smith: Enneagram Coach and Author

Courtney Smith is an enneagram coach, author, and consultant who works with individuals as well as Fortune 500 companies. After receiving a degree in mathematical economics, she graduated from Yale La...

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The Who What Wear Podcast: Fashion Analyst Mandy Lee, aka @oldloserinbrooklyn, Talks Met Gala Predictions, 2026 Trend Forecasts, and AI in the Fashion Industry

The Who What Wear Podcast: Fashion Analyst Mandy Lee, aka @oldloserinbrooklyn, Talks Met Gala Predictions, 2026 Trend Forecasts, and AI in the Fashion Industry

This week, Who What Wear Senior Fashion and Social Editor Tara Gonzalez sits down with fashion analyst Mandy Lee (aka @oldloserinbrooklyn) to discuss everything from Met Gala fashion forecasting to 20...

15 Huhti 49min

Renee Montgomery: Vice President and Part Owner of the Atlanta Dream

Renee Montgomery: Vice President and Part Owner of the Atlanta Dream

Renee Montgomery is the vice president and part owner of the WNBA team the Atlanta Dream. Before owning the team, Montgomery was a WNBA player on teams including the Atlanta Dream, the Minnesota Lynx,...

13 Huhti 58min

The Who What Wear Podcast: Lauren Conrad on the Laguna Beach Reunion, Millennial Nostalgia, and Her Favorite 2000s Fashion Trends

The Who What Wear Podcast: Lauren Conrad on the Laguna Beach Reunion, Millennial Nostalgia, and Her Favorite 2000s Fashion Trends

In this episode, Who What Wear Editorial Director Lauren Eggertsen sits down with Laguna Beach star Lauren Conrad to talk all about the show’s 20-year reunion and her enduring influence on fashion. Co...

8 Huhti 26min

Jenna Goldring: Founder and CEO of The High Confectionary

Jenna Goldring: Founder and CEO of The High Confectionary

Jenna Goldring is the founder and CEO of the low-dose edible brand The High Confectionary. Before she launched her brand, Goldring spent the beginning of her career in ad sales. As she worked her way ...

6 Huhti 53min

The Who What Wear Podcast: Makeup Artist Pati Dubroff on Blush Placement, Gray Mascara, and Making Press-Tour Magic With Margot Robbie

The Who What Wear Podcast: Makeup Artist Pati Dubroff on Blush Placement, Gray Mascara, and Making Press-Tour Magic With Margot Robbie

Pati Dubroff is one of the most coveted makeup artists in the business with a portfolio full of iconic imagery—from Britney Spears's Circus album cover in 2008 to Mary-Kate and Ashley Olsen's Got Milk...

1 Huhti 29min

Priscilla Tsai: CEO and Founder of Cocokind

Priscilla Tsai: CEO and Founder of Cocokind

Priscilla Tsai is the CEO and founder of the skincare brand Cocokind. Before she started her company, Tsai worked on Wall Street as an equity research analyst. She had always wanted to be an entrepren...

30 Maalis 53min

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