#110: The Tattooed Heretic of Wine and Whiskey, Richard Betts

#110: The Tattooed Heretic of Wine and Whiskey, Richard Betts

Richard Betts (@yobetts) served as the wine director at The Little Nell in Aspen from 2000 to 2008. Much more interesting to me, Richard passed the Court of Master Sommeliers' Masters Exam on his first attempt, becoming the ninth person in history ever to do so. I first met Richard through investing wunderkind Chris Sacca, and we immediately hit it off. Richard can help you train your senses for anything, including wine, whiskey, his current love of mezcal, and far beyond. He's also done a lot of wild experiments, got a lot of tattoos, almost been shot in Mexico, and developed an incredible ability to simplify the complex. We get along. In this conversation, we talk about nearly everything, ranging from the value of quitting to tricks of the trade, travel tips (he's traveling 300+ days per year), and "starter" wines. We also drink a boat-load of whiskey, me tasting and Richard teaching. The pictures below show a sample. Side note and cool rule of thumb: did you know it's spelled "whiskey" when from countries that have "e" in their names (e.g. America) but "whisky" when from countries that don't have an "e" in their names (e.g. Scotland, Japan)? Richard taught me that. Last but not least, Richard is the author of a brand-new book, “The Essential Scratch & Sniff Guide to Becoming a Whiskey Know-It-All,” which is sitting on my kitchen table with whiskey stains all over it. It distils (see what I did there?) a couple of lifetimes worth of study down to 24 pages...then makes them smell good. Definitely check it out. At the very least, it gives you a bunch of rules of thumb (like the whiskey vs. whisky trick), so you can impress your friends and not look like a dumb-ass at the bar. Sweet! Less dumb-ass and more smart-ass is always good. Get 'er done. Show notes and links for this episode can be found at www.fourhourworkweek.com/podcast. This podcast is brought to you by MeUndies. If I’m not going commando, then I’m wearing MeUndies. I’ve been testing out pairs for about 3 or 4 months now, and, as a result, I've thrown out my other underwear. They look good, feel good, have options for men and women, and their materials are 2x softer than cotton, as evaluated using the Kawabata method. Not only does MeUndies offer underwear, but they also have incredible lounge pants. I wear them when I record the podcast, and when I’m out and about grabbing coffee. If by some chance you’re not happy with the first pair you try on, they’ll refund your purchase completely. Check out MeUndies.com/Tim to see my current faves (some are awesomely ridiculous) and, while you’re at it, don’t miss lots of hot ladies wearing MeUndies. This podcast is also brought to you by Athletic Greens. I get asked all the time, “If you could only use one supplement, what would it be?” My answer is, inevitably, Athletic Greens. It is my all-in-one nutritional insurance. I recommended it in The 4-Hour Body and did not get paid to do so. Get 50% off your order at Athletic Greens.com/Tim.

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#862: Cathy Lanier, NFL Chief Security Officer — From Food Stamps to the Super Bowl War Room

#862: Cathy Lanier, NFL Chief Security Officer — From Food Stamps to the Super Bowl War Room

Cathy Lanier is the Chief Security Officer of the National Football League, where she oversees security across the league office and all 32 clubs. Before the NFL, she served as Chief of Police of Wash...

23 Huhti 1h 35min

#861: 4-Hour Workweek Success Story Brian Dean — From Dad’s Basement to Selling Two Companies

#861: 4-Hour Workweek Success Story Brian Dean — From Dad’s Basement to Selling Two Companies

Brian Dean is the founder of Backlinko and Exploding Topics, both acquired by Semrush, which itself was recently acquired by Adobe for $1.9 billion. Brian's story starts exactly where a lot of great s...

16 Huhti 1h 2min

#860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life

#860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life

Daredevil Michelle Khare lives life to the extreme in Challenge Accepted, amassing more than 6 million followers and more than 1 billion views. Across the show, you'll see Michelle attempt everything ...

7 Huhti 3h 10min

#859: Q&A with Tim — The Upcoming AI Tsunami and Building Offline Advantage, Book Recommendations, Spotting Psychedelic Red Flags, Courage as a Learnable Skill, and More

#859: Q&A with Tim — The Upcoming AI Tsunami and Building Offline Advantage, Book Recommendations, Spotting Psychedelic Red Flags, Courage as a Learnable Skill, and More

Welcome back to another in-between-isode, with one of my favorite formats: the good old-fashioned Q&A.This episode is brought to you by:Our Place’s Titanium Always Pan® Pro using nonstick technology t...

26 Maalis 1h 23min

#858: The Random Show, Couch Edition! — Supplements, Hummingbirds, Cock Rings, Optimizing Mitochondria, Breathing and Balance Training, Cool Grip Strength Tools, and More

#858: The Random Show, Couch Edition! — Supplements, Hummingbirds, Cock Rings, Optimizing Mitochondria, Breathing and Balance Training, Cool Grip Strength Tools, and More

Welcome to another wide-ranging "Random Show" episode that I recorded with my close friend Kevin Rose (digg.com)!This episode is brought to you by:Eight Sleep Pod Cover 5 sleeping solution for dynamic...

18 Maalis 1h 36min

#857: How to Simplify Your Life in 2026 — New Tips from Maria Popova, Morgan Housel, Cal Newport, Craig Mod, and Debbie Millman

#857: How to Simplify Your Life in 2026 — New Tips from Maria Popova, Morgan Housel, Cal Newport, Craig Mod, and Debbie Millman

Many of us feel like we’re drowning in invisible complexity. So I wanted to hit pause and ask a simple question: What are 1-3 decisions that could dramatically simplify my life in 2026? To explore tha...

10 Maalis 42min

#856: Jim Collins — What to Make of a Life and How to Maximize Your Return on Luck

#856: Jim Collins — What to Make of a Life and How to Maximize Your Return on Luck

Jim Collins has published multiple international bestsellers that have sold in total more than eleven million copies worldwide, including the perennial favorite Good to Great. His new book is What to ...

5 Maalis 2h 49min

#855: Tim Ferriss — How to Quiet the Ruminative Mind, Avoid Traps of Self-Help, and Focus in a World of Promiscuous Overcommitment

#855: Tim Ferriss — How to Quiet the Ruminative Mind, Avoid Traps of Self-Help, and Focus in a World of Promiscuous Overcommitment

This episode is a bit different, and I am in the hot seat. Dan Harris (@danharris) interviewed me for his show, the 10% Happier with Dan Harris podcast, and I thought it was worth sharing here. Dan is...

24 Helmi 1h 18min

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